Craig brings nearly 25 years of experience spanning commercial photography, branding, marketing, media production, strategic communication, design, and business consulting. Throughout his career, he has worked with businesses, organizations, community leaders, and entrepreneurs to help clarify vision, strengthen communication, and elevate brand presence.

In addition to his creative and strategic background, Craig has served in a variety of leadership and public service roles, including serving on the Milbank, South Dakota City Council, church leadership boards, and the Milbank Housing Authority. Earlier in his career, while living in Oregon, he also served on the leadership council for the TEAM Oregon motorcycle safety training program.

Many may also recognize Craig as the host of The Interview Podcast, a long-form conversation podcast featuring guests from across business, politics, faith, leadership, and culture.

In his new role, Craig will help lead and integrate initiatives involving brand development, communication strategy, visual identity, organizational alignment, media, technology integration, and long-term strategic positioning as Red’s continues to grow nationally.